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ROCK APP
Initial relase
CONSTRUCTION DATA CAPTURE SOFTWARE
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Total Users Since Launch
In REEKON Hardware UX and Sales
Measurement Taken Monthly
At REEKON Tools, we already have game-changing hardware that has redefined measurement accuracy on the jobsite. But as we saw more professionals and DIYers adopt our tools, we realized something was missing—a connected ecosystem to fully unlock their potential.
This presents a huge opportunity—by bridging the gap between traditional measurement tools and modern digital workflows, we could redefine construction jobsite experience.
Hardware-to-app adoption rate, engagement metrics...
DAW/ WAU, Data import rate, Data reuse rate.
Hardware sales, enterprise adoption rate etc
Designing the App from scratch required us to navigate a landscape filled with ambiguity and competing priorities. For the initial release, we decide to first focus on delivering maximum value to REEKON hardware owners—from DIYers who appreciate user-friendly digital tools to construction professionals who rely on REEKON's precision and accuracy.
Despite their differences, it is essential to find the common thread, and with over 100 surveys and interviews, we find:
*Collected hundreds of surveys, interviews and requests from online forum
* 76% of professional construction field still requires workers to take data down on paper
* Talked with core partners during conferences/ events
Now with a clear pain point, question becomes: How should we define the core process?
The easiest approach would just be to sync the data from hardware to our software. However, with so much data on our hand, there are so many places where we can add value to these data.
Site Managers need to distribute task among workers.
Supervisors need to organize and report site data to stakeholders
Engineers need to validate if values are within tolerance
We defined below core process to ensure we maximized the value of data in the process and design is scalable.
One crucial difference between the ROCK App and other consumer applications is its intended environment—the jobsite. We must factor in unpredictable, high-intensity real-world conditions:
Workers are usually with hands full or work at heights
Noisy, chaotic environment makes giving instructions almost impossible
Many construction professionals are accustomed to traditional pen-and-paper workflow
Building the RORK APP wasn't just about adding feature- It was a journey of unexpected challenges, tough decisions, and critical pivots.
For an app centered around data management and organization, information hierarchy is one of the most critical design elements. Our initial design approach prioritized flexibility. We introduced a Google Drive-like file system, allowing users to:
Enabling users to categorize projects, jobsites, or measurement types in a way that makes sense to them.
Supporting measurement data, annotated photos, reports etc, ensuring that all essential jobsite data is accessible in one place.
However, during beta testing, enterprise users raised a critical concern:
These companies already had an established and structured system and a free-form system slows down adoption.
For team collaboration, a free-form system creates misalignment when collaborating across teams.
This is a big change from our initial design. To validate this shift, we heavily researched industry standards and have several rounds of conversations with stakeholders, and finally aligned to make a business decision—instead of asking companies to change their workflow, we adapted our system to fit theirs.
While the structured multi-layer system made enterprise adoption easier, we experienced strong resistance from DIY users.
DIY users expected instant access to their measurements without extra steps. The additional layers, which made perfect sense for professionals managing large projects, felt like an unnecessary roadblock for smaller-scale users. If we didn’t address this friction, we risked losing an entire segment of users who valued speed and simplicity.
To fix this, we introduced three key refinements:
Users are provided with default workspace and automatically navigate to page where they can directly view data. Hirearchy management and customization are hidden in burger menu.
With the introduction of a more complex hireachy, there's more interactions involved. We consolidated them into a central "+" button.
Visual adjustments like reducing header sizes, enhancing color contrast and increasing data visualization scale to emphasize what truly matters to DIY users.
For more story behind Custom Template, I'd be happy to share more insights and walk you through the journey—just let me know!
